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John Allison Associate Trainer and Coach John Allison F.ISM
Associate Trainer and Coach

Professional leadership and development CIPD qualified L&D professional who is passionate about developing people and improving performance, John is an excellent communicator whose enthusiasm allows him to quickly develop effective relationships with individuals and organisations.

John has 30 years’ experience in Sales Management at all levels including Head of Sales Transformation within a PLC environment, responsible for the Sales Enablement function. John was leader of the team that became winners of the British Excellence in Sales and Marketing Award for Sales Training Team of the Year 2016.

John has used the skills and knowledge gained over his career to become a highly effective L&D professional.

Winner of the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, John uses an open style to help the learner establish a new approach and encourages self-ownership of his student’s future development.

John delivers all aspects of Sales Enablement including sales and sales management training, change management and coaching.

Key Attributes:

John is an excellent communicator with a passion for developing people and improving performance, helping them realise their full potential. Highly motivational and innovative, he has an in-depth understanding of all aspects of sales enablement.

Denis Rayner - Associate TrainerDenise Rayner

Associate Trainer

Level 5 in Leadership and Management in Health and Social Care, an post graduate in Youth and Community Development, Denise has worked in public and private sector, predominantly in Staff Development, Coaching and Training, particularly apprentices, young people as well as professionals.

Denise thoroughly enjoys supporting others to develop themselves and achieve their full potential.


Kendra DodgsonKendra Dodgson

Associate Trainer and Coach

Kendra is an experienced learning and development professional with a proven track record in design and delivery of management, sales, regulatory and behavioural training. Her aim is to empower and support individuals and teams to achieve their full potential, on a personal and professional level, to further their development and thus their contribution to the business. As a qualified NLP Practitioner, she is a perceptive, straight-talking coach, facilitator and trainer.

Kendra enjoys working with AoS as it is an opportunity to support people in building their personal and business effectiveness, helping them to inspire and develop within the workplace.



Katie Frost - Associate TrainerKatie Frost

Associate Trainer and Coach

Katie is an experienced learning and development professional facilitating training, group coaching as well as one to one executive coaching. She is passionate about learning and is currently completing her Diploma in Coaching at the University of Cambridge.

Katie is interested in helping people through change and is qualified in motivational interviewing techniques to support people to make the changes they are looking for in their working and non working lives.

John Truswell - Associate Trainer and CoachJohn Truswell

Associate Trainer and Coach

AOS are good to work with as they have a very experienced group of trainers and coaches with diverse backgrounds who bring insight to a wide range of business situations .

With a strong background from corporate telecommunications sales and management which is relevant for the training and coaching of clients , John is also trained and active as a trainer and assessor of sports coaches for British Rowing, which gives another insight into Coaching for Performance.


Derek Smith - Associate Trainer and CoachDerek Smith

Associate Trainer and Coach

I am very pleased to have been associated with AOS almost since its creation and value their commitment to their clients, the quality of their work, their willingness and their integrity.

I have been involved in sales as a Sales Manager and Trainer for SME’S as well as a market leader. As a salesman myself I achieved consistent over-target results.

I have a great interest in the development of self within people and hold a diploma in Person Centred Counselling.

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